Marketing Intelligence

Marketing Intelligence Cell acquires and analyses information to understand both existing and potential customers, determine the current and future needs and preferences, attitudes and behaviour of the market; and to assess changes in the business environment that may affect the size and nature of the market in the future. This aims to promote business horizons of MSMEs of India through the Marketing Intelligence Web Portal.

Potential beneficiaries include MSMEs seeking business collaboration and co-production opportunities, joint ventures, exporters and importers, and those looking for technology transfer.

Salient Features / Amenities Available in MIC

• Database of Bulk Buyers (Product wise) — Buyers in Government / Public Sector Undertakings.
• Database of Rate Contracts of various Government Departments and PSUs.
• Information on Tenders floated by Government Departments and PSUs.
• Database of Indian Exporters to various countries with products.
• Database of International Buyers with products.
• Database of Technology Suppliers & Projects for MSMEs.
• Business Partner Matchmaking (arrange one-to-one meetings for Foreign Delegations with Indian Exporters).
• Market Intelligence Reports on several sectors, trends analysis and Export–Import statistics.
• International Library with Global Importer's Directory, Sector Specific Booklets, National and International Business related magazines/databases/booklets, Information guides.
• List of Micro & Small Enterprises registered with NSIC for Government Purchases, Raw Material Assistance, Performance & Credit Rating Schemes, List of MSMEs Industrial Association.

NSIC, ISO:9001:2008 certified company and a Government of India Enterprise, has set up a Specialized Marketing Intelligence Cell to help MSMEs in getting appropriate information at one place and at the right time, enabling MSMEs to enhance their ability to gauge and be at par with global demand.