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National Small Industries Corporation Ltd.
(A Government of India Enterprise)
A Miniratna - Category -1, Public Sector Enterprise
Ministry of Micro, Small & Medium Enterprises – Government of India
Government of India
Ministry of MSME

Introduction

A. Marketing, a strategic tool for business development, is critical for the growth and survival of MSMEs. Due to the lack of information, scarcity of resources and unorganized ways of selling and marketing, MSME sector often faces problems in exploring new markets and retaining the existing ones.

B. Keeping in view these facts, the Ministry of MSME has introduced the following two schemes being implemented by NSIC to enhance the marketing of products and services in the MSME sector:

MSME Marketing Schemes implemented by NSIC
Scheme Details
1. Special Marketing Assistance Scheme (SMAS) for SC-ST entrepreneurs View SMAS Scheme (opens in new tab)
2. Procurement and Marketing Support Scheme (PMSS) View PMSS Scheme (opens in new tab)

Eligibility Condition

Manufacturing/Service sector MSMEs with Udyam Registration.

Selection of MSEs

The MSME unit shall apply to the nearest NSIC field office Our Offices and the application is accepted in online mode through PRISM only (31 days for SMAS & 90 days for PMSS) prior to the commencement of trade fairs/exhibitions.

After due scrutiny by NSIC field/Zonal office, the applications shall be forwarded to the Exhibition Division, NSIC Corporate Office who will compile and submit the respective proposals to the NSSH Cell (for SMAS) and to Office of DC-MSME, Ministry of MSME (for PMSS) for approval of the respective Competent Authority.

The Competent Authority for approval of MSMEs participation:

  • Under SMAS: Project Screening Committee, Ministry of MSME
  • Under PMSS: Empowered Committee, Office of DC-MSME, Ministry of MSME, Government of India

Downloads

Revised Procurement and Marketing Support Scheme View PDF — PMSS Scheme Guidelines (opens in new tab)
Ministry of MSME Guidelines dated 15.11.2021 View PDF — MSME Ministry Guidelines (opens in new tab)